AWS re:Invent 2021 - Introduction through the "new reality"

AWS re:Invent 2021 - Introduction through the "new reality"


Konstantinos Bessas

It’s that time of the year that AWS enthusiasts are looking forward to all the major announcements that will come out of re:Invent. For everyone else that randomly landed in this blog post, re:Invent is the annual conference that is hosted in Las Vegas, Nevada, United States. Unlike last year that the event was offered purely virtual due to all the unknowns from the first year of the COVID-19 pandemix, this year the conference opens again its doors as an on-site conference. Desite that, the virtual access to the conference will remain as the pandemic has taught us a lot.

What to expect at AWS re:Invent 2021?

Health and safety is a top priority at re:Invent. Several health measures will be in place for re:Invent 2021 and everyone will be required to comply.

All badge holders at re:Invent will need to be fully vaccinated against COVID-19. Next to that masks will be required for everyone at re:Invent. AWS will make masks available for re:Invent attendees who need them. Hand sanitizer will be available throughout the event space.

With re:Invent taking place in-person, various events will also take place unlike last year. Midnight Madness provides a sneak peek into re:Invent, complete with the first product launch of re:Invent 2021. It takes place on Sunday so keep an eye for this one! As always, before the end of the conference week, re:Play party will take place. AWS is celebrating 10 years of re:Invent so expect a lot at this one. I can defintely say Office Chair Grand Prix is a lot of fun!

For an unofficial list of all events, please take a look here.


Keep an eye for the following keynotes:

  • MONDAY, NOV. 29: Global Partner Summit
  • TUESDAY, NOV. 30: Adam Selipsky, CEO AWS
  • WEDNESDAY, DEC. 1: Peter DeSantis, General Manager, Amazon EC2
  • WEDNESDAY, DEC. 1: Swami Sivasubramanian, VP, Amazon AI
  • THURSDAY, DEC. 2: Werner Vogels, CTO Amazon

10 Years of re:Invent

To celebrate 10 years of AWS re:Invent this year, the conference is back in Las Vegas (and virtually) with an exciting program planned with five keynotes, more than 20 leadership sessions, and over 1,200 breakout and interactive sessions from November 29 through December 3, 2021.

For the games amongst us, take a look at this blog from AWS in regards to Game Tech focused sessions.

For the advertising and marketing industry, AWS has published an attendee guide. You can find more information here.

In regards to technology topics, Landing Zones have been in the forefront for a few years now. AWS has made significant progress with AWS Control Tower but the solution is still criticised heavily. We are really hoping on many improvements during this year’s re:Invent!

Exciting stuff!

Looking forward

AWS re:Invent 2021 will be hosted in-person despite the pandemic. It’s a powerfull message that we need to return to the reality. AWS re:Invent is about bringing AWS enthusiasts closely together to exhange ideas and get to know each other. We all hope to a successful conference that would set the example of many other conferences for the year to come.